Project
Holme Coming Tour
A double-decker bus transformed into a travelling makeup studio and product launch space for Holme Beauty.
- Client
- Holme Beauty
- Location
- East coast Australia
- Scope
- Full vehicle wrap · Interior graphics · Display finishes · Illuminated branding · Installation
Super
Super produced and installed the vehicle graphics and branded interior finishes for Holme Beauty's 2024 Holme Coming Tour. The bus carried the brand's makeup range, shade-matching consultations and masterclasses from Melbourne through regional centres, Canberra and Sydney, then north to Queensland.
Production detail
The detailed wrap turned the bus into both a moving campaign surface and a working beauty space. Product imagery, founder portraits and brand messages were mapped around opening sides, doors, windows and service panels, while the interior used warm reflective finishes and illuminated branding to create a consistent studio environment at every stop.
