Project
Rare Beauty Blush Bus
A saturated vehicle wrap and branded beauty environment for Rare Beauty and Sephora's touring Blush Bus.
- Client
- Sephora / Rare Beauty
- Location
- Queensland and Sydney
- Scope
- Full vehicle wrap · Interior graphics · Product displays · Branded finishes · Installation
Super
Super produced and installed the exterior graphics and branded interior finishes for the Rare Beauty Blush Bus. The travelling activation moved from Queensland to Sydney, where visitors boarded for product trials, mini-makeovers and a personalised License to Blush experience.
Production detail
Oversized blush packaging became part of the vehicle itself, with artwork continuing across bodywork, doors and opening display windows. Inside, tonal graphics, mirrors and product stations extended the same palette into a compact consultation space without losing the bus's operational function.
