MECCA Bus

We transformed a double-decker bus into 'The Beautiful Skin Bus' for the MECCA loves Charlotte Tilbury project, covering it entirely in rose gold wrap and installing custom workspaces and illuminated signs. The bus journeyed 900km from Sydney to Melbourne, stopping at Bondi Beach and Melbourne's Highpoint Shopping Centre, offering visitors the chance to book a 15-minute Express Glow Up with MECCA experts and try the new Beautiful Skin Radiant Concealer. Our mission encompassed wrapping the bus, creating adaptable workspaces, and adding illuminated signs, all while ensuring the bus's repurposability. This collaborative brand activation project between MECCA and Charlotte Tilbury presented the challenge of fulfilling project needs without leaving a lasting impact on the bus.